What was adidas first product

His vision was to provide every athlete with the best footwear for his respective discipline. It was this principle that guided him right up until his death in His first shoe, made from the few materials available in the difficult post-war period, was produced from canvas. A passionate athlete himself, from the very beginning Adi Dassler was in close contact with sports participants and was always present in person at important sports events.

Adi Dassler focused his work on the classic disciplines of track and field. Athletes wore special shoes from his workshop for the first time at the Olympic Games in Amsterdam.

In the mid s he was already experimenting with spikes. In the mid s Adi Dassler was already making 30 different shoes for eleven sports, and he had a workforce of almost employees. In , with 47 workers, he began putting into practice the knowledge gained from the pre-war period and also new ideas. Adi Dassler made the first post-war sports shoes using canvas and rubber from American fuel tanks. In he introduced adidas as the company name, a combination of his own first and last name.

One year later he registered the - to this day - unmistakable Three Stripes. Accueil Lifestyle What was adidas first product? Contenus de la page. Les plus populaires. Look de stars. Must Read. Latest Shoots. Photographe: Quintin et Ron.

Stylisme de mode: Steven Lassalle. Coiffeur: Damian Monzillo. Maquilleur: Romana Lai. Manucure: Rica Romain. The company was born from humble beginnings in the small town of Herzogenaurach in Bavaria, Germany. Adolf Adi Dassler was born there in He completed school, and a short apprenticeship as a baker, but decided against baking as a long-term career. After returning from conscription in the army at the end of World War One, he learned the skills of a shoemaker, and opened a small shoe repair business at the back of his family home.

They manufactured some of the first spiked running shoes for athletic. It was these shoes that helped m runner Lina Radke to a gold medal in the Amsterdam Olympic Games. Whilst evidence is inconclusive, legend has it that Jesse chose to race in Dassler Brothers spiked running shoes, going on to win four gold medals.

What we do know for certain is that Jesse stayed in contact with Adi Dassler after this event, and later became an ambassador for the company adidas. The business just about survived, but their working relationship did not. Adi Dassler took his share of the company and continued to pursue his dream of creating Dassler shoes for athletes. To make his products stand out from their competitors, he started designing adidas shoes with three stripes sewn on the side.

He was with them as they made surprise progress to the final of the World Cup in Bern, Switzerland. Here they were to face the favorites, a Hungarian side who had beaten them earlier in the tournament. The adidas boots worn by the West Germans were half the weight of the traditional English-made boots worn by the Hungarians.

Crucially, they also featured removable screw-in studs that could be changed to suit the weather conditions. On a wet and muddy pitch, these boots helped the West Germans claw back a two-goal deficit to produce a shock World Cup victory.

Viewed around the globe on television, it was an event that put West Germany on the sporting map and made adidas shoes a household name around the world. In the late 60s, adidas decided to expand its production line into apparel. Tracksuits were not a new concept for athletes, but in adidas released a suit made of new lightweight synthetic fibers, and with stylish fashion detail: The 3-Stripes were borrowed from adidas shoes and emblazoned down the arms and legs.

Perhaps the real stroke of genius with this launch was the choice of German footballer Franz Beckenbauer to market the tracksuit. The style soon became popular in the USA where the jogging craze of the s was taking hold. Since the inception of the brand, adidas had always been synonymous with football.

However, whilst they had football boots and football kits on the pitch, the balls were made by someone else. That was until , when adidas started making their own balls then subsequently providing FIFA with the official match ball for the World Cup in Mexico.

Matches broadcast on television were becoming commonplace and the TELSTAR ball was specially designed to show up well on black and white screens. It was the first time that a series of black and white panels were used to construct a ball… something that went on to become synonymous with football design. This began a decades-long relationship with FIFA, and adidas has supplied the match ball at every World Cup ever since. It was at this event that adidas chose to launch its new logo, the Trefoil.

Here, they equipped the German Olympic team with sports apparel for the first time, as well as numerous other athletes. Memorable gold medals went to a young Ulrike Meyfarth in the high jump, and Valeri Borzov of Russia became the fastest man in the world whilst wearing adidas shoes. Adolf Dassler died on September 6, , shortly before his 78th birthday.

A man whose love of sport and entrepreneurial spirit helped to redefine the sporting goods industry, and create a new benchmark in performance clothing and footwear. The end of one Dassler era became the start of another. One early success was the iconic Superstar sneaker , that started its life as a technical basketball shoe. The Superstar soon crossed over into street fashion and its iconic status was confirmed when US hip hop group Run DMC started to wear adidas as part of their signature look.

This event kickstarted the first-ever endorsement deal between a music act and a sports company and began a life-long relationship that continues to this day.

Horst Dassler died unexpectedly in , aged just Between and , the remaining Dassler family members sold their majority shareholding and for the first time the company was no longer owned by the Dassler family.

The following years were a difficult period for the company. Poor decisions made by the new management led to a record loss in and almost led the company to bankruptcy. Help arrived in the form of Robert Louis-Dreyfus who took over the company reins in With his partner Christian Tourres, he realized that adidas did not need to be reinvented.