Red bull stratos why

The year-old Austrian skydiving expert also broke two other world records highest freefall, highest manned balloon flight , leaving the one for the longest freefall to project mentor Col. Joe Kittinger. Baumgartner landed safely with his parachute in the desert of New Mexico after jumping out of his space capsule at 39, meters and plunging back towards earth, hitting a maximum of speed of 1, Countless millions of people around the world watched his ascent and jump live on television broadcasts and live stream on the Internet.

At one point during his freefall Baumgartner appeared to spin rapidly, but he quickly re-gained control and moments later opened his parachute as members of the ground crew cheered and viewers around the world heaved a sigh of relief.

The exit was perfect but then I started spinning slowly. I thought I'd just spin a few times and that would be that, but then I started to speed up. Capsule Suspended ft below the balloon, it weighs 2, lbs fully loaded. Life-support system provides a stable oxygenated, pressurized environment during ascent. Once the mission is completed, a triggering system releases the craft from the balloon and it descends under a special parachute.

With a passion for exceeding borders, especially in the air, Red Bull Stratos pilot Felix Baumgartner is an expert parachutist, previously best known for completing an unprecedented freefall flight across the English Channel using a carbon wing. Born on April 20, , Felix grew up in Salzburg, Austria, where as a young boy he was inspired to skydive and fly helicopters by astronauts he watched on TV.

As licensed gas balloon pilot, he has earned private helicopter licenses in Austria and the United States as well as his commercial European license.

As the Red Bull Stratos life support engineer, Mike is responsible for the pressure suit engineering, system design, coordination, operation, handling, oxygen components, and fitting and field support and how it functions in conjunction with other mission components.

One of the most distinguished figures in aerospace medicine, Dr. In the leadership role of Red Bull Stratos medical director, Jon works to protect the health of Felix Baumgartner and to establish new safety protocols for future aviators and astronauts. Andy Walshe helps organizations worldwide to explore human potential. The Australian native is director of high performance for Red Bull global athlete development and previously designed the performance program for the U.

Olympic ski and snowboard teams. He provides high performance support for the entire Red Bull Stratos team, particularly Felix Baumgartner. A professional skydiver with a history of tackling unusual aviation challenges, Luke Aikins is one of the designated Safety and Training Advisors for the U. Parachute Association. People were not just hitting the retweet or like button on status updates.

Dachis Group tracked more than 50, distinct links shared in the context of the Stratos campaign. This is a marketers dream. The most powerful form of brand marketing is trusted consumer generated messaging. By this measure, Red Bull Stratos established new highs for brand marketing in every way. Stratos conversation generated more than 61,, likely impressions across social channels. That means Red Bull garnered more than 60 million instances of peer-validated earned media through social as a result of Stratos.

Marketing has transitioned from a world of broadcast marketing to a world of peer to peer interaction. The future of brand marketing in digital and mobile channels is driven by trusted brand-related engagement advocacy. Advocacy is now the best way to create purchase intent for brand marketers. Through this lens Red Bull has done something remarkable with Stratos. It is impossible to achieve this goal with a television advertisement or any other broadcast medium. At Dachis Group, we focus on brand outcomes because we know that earned media generated online has a real impact on purchase intent and purchase incidence.

Our Social Business Index tracks 30, of the worlds largest brands across more than ,, social accounts and captures all consumer activity associated with those accounts. In addition, our Campaign Performance Monitor tool can identify interactions that occur around brand generated content or brand-related topics.

As a result we have access to a clean, brand-oriented data set that tells us the real brand impact of social marketing campaigns. Because financial services brands operate in a heavily regulated industry, you need to develop a well-defined social media compliance strategy. Learn more.