How much copy should be on a web page

Equally as important as the quality of your words, is the quality of their presentation. You may need more text to guide your visitors around your website and make your main points.

Studies indicate that we read approximately 28 percent of words on a webpage, so your content needs to be skimmable, with targeted keywords easy to find. Break up your text into manageable chunks, and make use of bulleted lists and formatting italics and bold to highlight important words or phrases.

Make use of graphics and images to emphasise your message. And remember the importance of whitespace on a page — if your text feels cluttered, it will put people off reading it.

In web terms, this refers to the part of the page that appears in your browser before you start scrolling down. So organise your text so your key message is the first thing your visitors see. Concentrate instead on making sure your writing is concise, keyword optimised, and includes the bare essentials for its purpose.

Organise your content into manageable chunks that are easy to navigate and visually interesting. Remember, you only need to include the most important information on your landing page, and you can include links to other pages where people can read more information, should they wish. What are your thoughts on the length of text that should be on a webpage?

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What is the optimal word-count for Google and SEO rankings? Dentists and Doctors, for example, should explain as many aspects of a service or procedure as possible, so patients can learn about that procedure and get as many questions answered as possible on a single page. A home improvement company, landscape design company or photographer will rely more on the before and after images and beauty shots. Content density is important for SEO.

Make sure your content is thorough. Many companies will write content about services that just provide an overview of what they do or provide. We recommend that you write content that explains the process, what makes your company unique in that process while answering common questions customers might ask. Audience appropriate language is key to allow the user to easily scan and understand the information.

Web copy is not like conventional writing — it must be concise and succinct. Most of the time you can remove about half the words on a web page without losing anything of value. By getting rid of unnecessary words, you not only reduce the length, but you also make the content more prevalent and easier to scan.

Does your website copy pass the test? Understand website and copywriting best practices is key to creating a lead generating website. Our High Performance Website Program helps firms drive online engagement and leads through valuable content. Hinge can create the right website strategy and design to take your firm to the next level.

How Hinge Can Help Understand website and copywriting best practices is key to creating a lead generating website. Additional Resources Download our Lead Generating Website Guide for more on how to improve our website to generate leads.